00Brand & press
Brand and press kit.
Logo files, colours, type and the approved description of Worcia. Use them as they are: please don’t redraw, recolour or stretch the logo.
01Logo
The copper W.
02Colour
A sunrise, Obsidian to Ivory.
Obsidian
#0F0F0F
Carbon
#1A1A1A
Bronze
#92400E
Copper
#B45309
Amber
#D97706
Cream
#FEF3C7
Ivory
#FBF8F3
03Type
Three families, one job each.
Display
Newsreader
Headlines. Weight 400.
Body and UI
Inter
Everything people read.
Labels and data
JetBrains Mono
Chapter markers, timecodes, numbers.
AI that worksfor your business
04Boilerplate
How to describe Worcia.
Worcia is an all-in-one digital partner: it automates any business process with AI, builds websites, apps and software, and grows businesses with SEO, GEO and digital marketing.
Worcia is an all-in-one digital partner for any business that runs on customers. Notturno, its automation practice, replaces repetitive work with AI: Maestro runs processes from bookkeeping and data entry to the copy-and-paste between systems, Concierge answers every customer through a concierge named Viola, and Cadenza keeps every sale moving. Atelier builds websites, iOS and Android apps, CRMs, lead management systems and custom software. Aurora grows the business with SEO, GEO and digital marketing. Every engagement is fixed in scope, priced up front and measured against the client's own baseline. Worcia was founded by Hashim, who leads its engineering.
Press questions: hello@worcia.com.
05Names
How to write our names.
- NotturnoWe automate
- Italian for nocturne: the work that carries on while you sleep.
- AtelierWe build
- French for the workshop where things are made by hand, to last.
- AuroraWe grow
- Latin for dawn: the business you wake up to.
- Maestro
- AI process automation. The manual work, done for you.
- Concierge
- AI sales and service agents. Every call answered. Every lead worked to a close.
- Cadenza
- Sales follow-up automation. Every lead, followed up until it's won.
Write each name with a capital letter, without “the” (“Concierge answered”, not “the Concierge answered”), and pair it with its plain description the first time it appears.
Let's build the system your business runs on.
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