02Atelier · Websites

Websites. Fast, findable, and built to convert.

Worcia designs and builds websites that load fast, rank, and turn visitors into inquiries: marketing sites, landing pages, online stores and web apps. Every site is accessible, ready for search and AI answers, connected to your CRM, and handed over with a CMS your team can edit.

Book a Growth CallPlan your project

At a glance

What it is: Design, copy, build and launch of a website or web app you own.
Measured by: Inquiry conversion rate · Page speed · Organic visits · Leads from the site
Part of: Atelier(we build), one of three pillars delivered by one team

01Who it's for

Any business whose customers check the website before they call.

01A service business replacing a slow site that doesn't produce inquiries
02A store moving to an online shop it controls
03A firm that needs landing pages for each service and location
04A startup that needs a marketing site and a web app behind it

Examples, not a list of who we serve: if your business runs on customers, it applies. Industries

02What's included

Everything inside Websites.

Strategy and structure
Pages planned from what your customers search for and what they need to decide, not from a template.
Design and copy
A design that fits your brand, and copy written to answer questions and earn the inquiry.
Build and CMS
A fast, secure site with an editor your team can use without calling a developer.
Search-ready from day one
Clean structure, metadata, schema and speed, so Google and AI assistants can read and recommend it.
Conversion paths
Forms, booking, chat and calls that land in your CRM, measured from the first visit.
Accessibility and speed
Built to WCAG 2.2 AA and to Core Web Vitals targets, tested on real phones.

03What you own

Handed over, in your name.

Code, accounts and data transfer to you deliverable by deliverable, as each invoice is paid.

The live site and its source code
CMS access and a short editing guide
Analytics and conversion tracking
Domain, hosting and accounts in your name

04How it connects

One part of one system.

05What it is not

Clear edges.

A template with your logo dropped in. Every site is planned around your customers.
A site you can't edit. Your team gets a CMS and the accounts.
Launched and left. We measure inquiries from the site and improve what underperforms.

06Built with

The right tools, chosen for you.

We choose technology per project and explain why in your Blueprint: what fits your team, your budget and the next five years, not what's fashionable.

Sites and web apps: Modern frameworks such as Next.js and React, or WordPress when your team already knows it
Content editing: A headless or built-in CMS chosen for how often your team edits
Online stores: Shopify or WooCommerce, or a custom store when the catalog needs it
Forms, booking and chat: Your calendar, CRM and Concierge, connected through their APIs

07What we measure

Targets agreed up front. Measured from your baseline.

Definitions, not promises. Your targets are set in your Growth Blueprint.

01Inquiry conversion rate

Visits that end in a form, call, chat lead or booking, divided by all visits, tracked per page.

02Page speed

Largest Contentful Paint and Interaction to Next Paint on real mobile visits, against Google's 'good' thresholds.

03Organic visits

Visits from search engines and AI assistants, measured in Search Console and analytics.

04Leads from the site

Inquiries in your CRM whose first touch was the website.

08Go deeper

Websites in practice.

Use cases

Insights

The full Use Case Library

Questions about Websites

How long does a website take?

A focused marketing site usually takes a few weeks; larger sites, stores and web apps take longer. You get a timeline in your Growth Blueprint, and you see working pages throughout the build.

Will I be able to update it myself?

Yes. Every site ships with a CMS and a short guide, so your team can edit pages, posts and offers without a developer.

Do you write the copy?

Yes. We write copy from what your customers ask and search for, and you approve every page before launch.

Can you redesign my current site without losing search rankings?

Yes. We map every existing URL, redirect what moves, and keep the content that already ranks, so traffic carries over.

Let's build a website that brings in customers.

A free 30-minute Growth Call. You leave knowing where your revenue leaks and what it would take to fix it.