03Aurora · SEO & GEO
SEO & GEO. Found on Google. Recommended by AI.
Worcia gets your business found by people searching on Google and recommended when they ask AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews: technical SEO, pages built around real questions, local SEO, consistent facts and structured data, with monthly reports on clicks, rankings, AI mentions and the inquiries they bring.
At a glance
- What it is
- Search engine and generative engine optimization, measured to inquiries.
- Measured by
- Organic clicks · Target-query rankings · AI answer share · Organic leads
- Part of
- Aurora(we grow), one of three pillars delivered by one team
01Who it's for
Any business whose customers search, or ask AI, before they buy.
- 01A local service business that wants to show up for “near me” searches
- 02A firm that ChatGPT never recommends, or describes with outdated details
- 03An online store that depends on paid ads for every sale
- 04A site that lost traffic after a redesign
Examples, not a list of who we serve: if your business runs on customers, it applies. Industries
02What's included
Everything inside SEO & GEO.
Technical SEO
Speed, indexing, structure, redirects and schema, fixed so search engines and AI can read every page.
Question and keyword plan
What your customers search for and ask AI, mapped to the page that should answer each.
Content that ranks and gets cited
Service, location and guide pages that answer better than today's results, in clear, quotable sentences.
Local SEO
Google Business Profile, reviews requested properly, and consistent listings across directories.
GEO: facts and structured data
Your name, services and details stated the same way everywhere, with structured data that tells machines exactly what you offer.
Search and AI visibility report
Monthly clicks, rankings and leads, plus a fixed set of questions asked of each AI assistant and how often you appear.
03What you own
Handed over, in your name.
Code, accounts and data transfer to you deliverable by deliverable, as each invoice is paid.
An SEO and AI-visibility audit with a prioritized plan
Technical fixes and new or improved pages
An optimized Google Business Profile and consistent listings
Monthly reports from your own Search Console and analytics
04How it connects
One part of one system.
Websites
When the site itself holds rankings back, we fix or rebuild it without losing what already ranks.
Explore Websites →Digital marketing
Paid campaigns cover the searches you don't rank for yet, measured on the same report.
Explore Digital marketing →Concierge
When search or AI sends a customer your way, Viola answers them in seconds.
Explore Concierge →
05What it is not
Clear edges.
- Guaranteed rankings or AI mentions. Nobody can promise them; we commit to the work and report the results.
- Bought links, keyword stuffing, hidden text or fake reviews. They put your business at risk.
- Traffic for its own sake. We report the inquiries search and AI bring.
06Where we track
Where we track.
Reporting runs on your own accounts, so the data stays yours. The list of AI assistants we track is reviewed every quarter.
- Search data
- Google Search Console, Bing Webmaster Tools and Google Analytics
- AI assistants
- ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude, and Google's AI Overviews and AI Mode
- Local
- Google Business Profile, Apple Business Connect and major directories
- Your website
- Any CMS we can access, or the site we build: schema markup, clean structure and answer-first pages
07What we measure
Targets agreed up front. Measured from your baseline.
Definitions, not promises. Your targets are set in your Growth Blueprint.
01Organic clicks
Clicks from search results to your site, from Search Console.
02Target-query rankings
Average position for the searches in your plan, tracked monthly.
03AI answer share
Of a fixed set of customer questions asked of each AI assistant monthly, the share whose answer mentions you, and accurately.
04Organic leads
Inquiries whose first touch was search or an AI assistant, from your CRM.
08Go deeper
SEO & GEO in practice.
Use cases
Questions about SEO & GEO
What is GEO?
Generative engine optimization: making your business easy for AI assistants such as ChatGPT, Perplexity and Google's AI Overviews to find, understand and recommend. It builds on SEO, so we do both together.
How long does it take to work?
Technical fixes can help within weeks; new pages and authority usually take several months to build. We set milestones in the Blueprint and report monthly so you can see the trend.
Can you guarantee first-page rankings or a ChatGPT recommendation?
No one honestly can: Google and the AI assistants decide. We commit to the work, report results from your own accounts, and adjust the plan from the data.
Do you buy backlinks?
No. Bought links break Google's guidelines and can harm your site. We earn links with useful content and real relationships.
More in Aurora
Let's get you found on Google and recommended by AI.
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