03Aurora · Digital marketing
Digital marketing. Campaigns measured to revenue, not clicks.
Worcia runs digital marketing that is measured to booked customers: Google Ads, Meta, LinkedIn and TikTok campaigns, landing pages, email marketing and social content, with tracking from the first click to the sale in your CRM. Every campaign has a target and a monthly report.
At a glance
- What it is
- Planning, running and reporting of paid and owned marketing channels.
- Measured by
- Cost per lead · Cost per booked customer · Return on ad spend · Landing page conversion
- Part of
- Aurora(we grow), one of three pillars delivered by one team
01Who it's for
Businesses ready to put budget behind growth and see exactly what it returns.
- 01A service business that wants a steady flow of booked calls
- 02An online store scaling ad spend profitably
- 03A training provider filling courses and cohorts
- 04A company launching a new product or location
Examples, not a list of who we serve: if your business runs on customers, it applies. Industries
02What's included
Everything inside Digital marketing.
Strategy and tracking
Who you're reaching, with what offer, and tracking set up from click to sale before any spend.
Paid search
Google Ads and Microsoft Ads campaigns for the people searching for what you sell.
Paid social
Meta, LinkedIn and TikTok campaigns built around audiences and creative that fit the platform.
Landing pages
Pages built for each campaign, tested and improved.
Email and nurture
Newsletters and automated sequences sent with consent, to the right segment.
Social and content
A content calendar and posts that keep your brand present between campaigns.
03What you own
Handed over, in your name.
Code, accounts and data transfer to you deliverable by deliverable, as each invoice is paid.
A campaign plan with targets
Ad accounts and pixels in your name
Landing pages and creative
Monthly reports from ad to booked customer
04How it connects
One part of one system.
Cadenza
Every ad lead is answered and followed up in minutes, so paid clicks aren't wasted.
Explore Cadenza →Websites
Landing pages built and tested for each campaign.
Explore Websites →SEO & GEO
Search, AI answers and ads planned together, so you're not paying for clicks you could earn.
Explore SEO & GEO →
05What it is not
Clear edges.
- Spend without tracking. Nothing launches until we can measure it to a lead.
- Accounts we hold hostage. Ad accounts, pixels and data stay in your name.
- Followers, likes or reviews bought to look busy.
06Channels
Channels.
Channels are chosen in your Blueprint for where your customers actually are.
- Search ads
- Google Ads and Microsoft Advertising
- Social ads
- Meta (Facebook and Instagram), LinkedIn and TikTok
- Your email platform, or one we set up, with consent and unsubscribe handled properly
- Tracking
- Google Analytics, platform pixels and conversion APIs, connected to your CRM
07What we measure
Targets agreed up front. Measured from your baseline.
Definitions, not promises. Your targets are set in your Growth Blueprint.
01Cost per lead
Ad spend divided by qualified inquiries, by campaign.
02Cost per booked customer
Ad spend divided by leads that booked or bought, from your CRM.
03Return on ad spend
Revenue attributed to a campaign divided by its spend.
04Landing page conversion
Visitors who become leads, per page and per test.
Questions about Digital marketing
How much should I spend on ads?
It depends on your market and what a customer is worth to you. We set a test budget in the Blueprint, measure cost per booked customer, and scale only what pays back.
Do you manage social media accounts?
Yes: a content calendar, posts and community replies, alongside paid campaigns. We focus on what brings customers, not vanity metrics.
Who owns the ad accounts?
You do. Accounts, pixels and audiences are set up in your name, and we work in them with access you control.
How quickly will I see results?
Paid search can produce leads in the first weeks; social and content build over months. Every campaign has a target and a monthly report.
More in Aurora
Let's run campaigns that pay back.
A free 30-minute Growth Call. You leave knowing where your revenue leaks and what it would take to fix it.