00Editorial standards
How we write, and how we check it.
Everything we publish should be useful enough to act on and accurate enough to rely on. These are the rules our Insights, glossary, use cases and toolkit follow.
Research comes first
Before writing, we look at what people searching the topic actually ask, what the best existing answers say, and where they fall short. Each piece starts with a direct answer to the question in its title, then goes deeper.
Every factual claim has a source
- Statistics, research findings and legal points cite a reputable source, linked in the text and listed at the end.
- We prefer primary sources: the study, the regulator’s ruling or the official documentation, not an article about it.
- Where a study is old, small or sponsored, we say so beside the number.
- If a claim can’t be sourced, it is cut. Our own opinions are labelled “Worcia’s take”.
Examples are labelled
We don’t invent clients, quotes, testimonials or results. When a piece uses a worked example (a clinic that misses ten calls a week, say) it is marked as illustrative, and its numbers are inputs you can change, not claims about a real business. Prices for third-party products are ranges, dated, and linked to the vendor’s own pricing page where one exists.
How we use AI in writing
We build AI systems, and we use AI tools in our own work, including writing. Here is exactly how:
- AI helps with research gathering, outlines, first drafts of sections, and checking drafts against our style rules.
- A person is responsible for the argument, every factual claim, every source, the final edit and the decision to publish.
- Sources are opened and read before they are cited. An AI-suggested source that can’t be found or doesn’t say what was claimed is removed, along with the claim.
- Each piece carries a named byline: Hashim, Founder & CEO, who answers for what it says. About the author.
Legal and regulatory topics
Pieces about laws, such as call recording, consent or AI disclosure, explain the rules in plain words and link to the primary text. They are general information, not legal advice; rules differ by country and state, and change. Each one says so, and tells you when to ask a lawyer.
Dates, updates and corrections
- Every piece shows when it was published and when it was last updated.
- We review pieces about prices, tools and law at least every six months and update them when facts change.
- Found an error? Email hello@worcia.com with “Correction” in the subject. We fix factual errors promptly and note substantive corrections at the end of the piece.
Independence
We are not paid to mention any product. When we name third-party tools, it is because readers compare them, and we describe them as fairly as we can. Where Worcia itself is one of the options being compared, we say so.

