How long before local SEO makes a difference?

It depends on your market, your competitors and where you start. Nobody controls search rankings, so we don't promise positions or dates. We agree the measures with you, take a baseline and report how they move each month.

Can you create pages for towns we don't serve?

No. We write pages only for the services and areas you actually cover, each with real detail. Copies of one page with the town name swapped don't help customers, so we don't build them.

Can you get us more reviews?

We set up an honest request after each completed job, with a direct link, so real customers are asked at the right moment. We never write, buy or filter reviews.

What do we need to do?

Some things only you can provide: photos of real work, details of local jobs, answers to customers' common questions and quick approval of new pages. We keep your part short and tell you exactly what we need.

Is local SEO different from showing up in AI answers?

They overlap. Clear, consistent facts about what you do and where help both search engines and AI assistants. SEO & GEO is one service at Worcia, so we plan them together.

—Marketing

Show up when nearby customers search for what you do

Local search work across your Google Business Profile, your website and the directories that matter: a complete, accurate profile, a real page for each service and area you cover, consistent business details everywhere and an honest way to ask for reviews.

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The problem

When someone searches for a service near them, the results usually start with a map and a short list of businesses, then the websites. If you're not in that short list, the searcher may never see you, however good your work is.

The gaps that keep a business off that list are usually ordinary, and fixable:

A Google Business Profile that's half filled in, with the wrong categories, old hours and no photos of real work.
A website with one page that lists every service and every town, so no page clearly matches any one search.
A business name, address and phone number written differently across directories, so it's unclear they all belong to the same business.
Few recent reviews, because nobody asks at the right moment.

Each gap is small. Together, they mean the business that answers the search most clearly gets the call, and that often isn't the best business for the job.

What we build

We run local search with SEO & GEO, Worcia's search and AI-answer visibility service, and build the pages with Websites, Worcia's website design and development. For the basics, see the glossary entry on local SEO.

We audit where you stand. For your core services and areas, we check where you appear in map results and ordinary results, what your profile says and how your details appear across directories. That becomes the baseline.
Your Business Profile is completed and corrected. Categories, services, service areas, hours, photos of real work and a description that says plainly what you do and where you do it.
Your details are made consistent. Business name, address, phone number and website are the same everywhere that matters: the main directories, industry listings and your social profiles.
Each service and area gets a real page. A page for each service you want to be found for, and for each area you actually cover. Every page carries specific detail: what's included, local work, common questions and how to book. Pages are fast on mobile and use schema markup so search engines read the details correctly.
Reviews are asked for, honestly. After each completed job, the customer gets a short request with a direct link. Replies to reviews are drafted for you to approve.
Every page has a clear next step. Customers can call, book or request a quote from any page, with tracking so you can see which page and which search produced the lead.
We report and keep going. Local results move as competitors change their profiles and pages. We report the measures below each month and adjust the work.

We can't control where a search engine ranks you, and we don't promise positions. We can make sure it has complete, accurate and consistent information about what you do and where, and that your pages answer the search better than anything else it could show.

Illustrative example

A garage door repair company covers a city and six surrounding suburbs. Its website has one page called "Services", and its Business Profile lists a single general category. When someone in one of the suburbs searches for garage door spring repair, nothing on the company's website mentions springs or that suburb.

The work starts with the profile. The primary category is corrected to garage door repair, the service area lists all seven places, and the hours, photos and services are filled in. The website gets separate pages for spring replacement, opener repair, new door installation and emergency repairs, plus area pages for the four suburbs where the company does most of its work, each mentioning real jobs done there.

The company's name and phone number are corrected in 14 directories where an old number still appeared. After each completed job, the customer gets a text asking for a review. Each month, the owner sees calls and form leads by page and by area, and which searches brought them.

How it connects

Being found is the first step. The rest of the system makes sure being found turns into booked work.

Answering the calls. Local search produces phone calls, and an unanswered call is a lost lead. Concierge, Worcia's AI sales and service agents, answers as Viola, your concierge, at any hour and books the job. See after-hours answering.
Booking from the page. Appointment booking turns a page visit into a confirmed slot without a phone call.
AI answers. The same clear, consistent facts help AI assistants describe and recommend you. Read what is GEO.
Redesigns. If you're rebuilding your website, read how to redesign a website without losing your search rankings before you start.

For a step-by-step version you can follow yourself, read local SEO for service businesses.

What we measure

We take a baseline in the first audit. After launch, we report the same measures each month against the agreed targets.

Appearances in local map results for your core searches. For an agreed list of searches and areas, whether and where you appear. Measured with a local rank-tracking tool from several points across your service area.
Calls, direction requests and website visits from your Business Profile. Measured from the profile's own performance reports.
Leads from local search, by service and area. Calls and form submissions from search visitors, grouped by the page they arrived on. Measured with call tracking and website analytics.
Accuracy of your business details across listings. The share of checked listings with the correct name, address and phone number. Measured from a listings audit each quarter.