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—Glossary

Missed-call text back

Missed-call text back is an automation that texts a caller soon after their call goes unanswered, inviting them to continue the conversation by text message.

Missed-call text back catches callers you could not answer. When a call to your business number goes unanswered, the system sends a text from that same number, usually within a minute, so the caller has a reason to wait for you instead of dialing the next business on their list.

How it works

  1. The phone system detects a missed or abandoned call.
  2. It sends a short text, such as "Sorry we missed your call. How can we help? Reply here and we'll get back to you."
  3. The reply goes to a shared inbox, or to an AI agent that can answer questions, qualify the inquiry and book.
  4. The conversation is logged in your CRM against the caller's number.

What you need

  • A business number that can send texts. The caller also needs a phone that can receive them; a landline caller will not see the message.
  • In the US, registration for business texting from a standard 10-digit number through A2P 10DLC.
  • Opt-out handling, so anyone who replies STOP gets no further texts. Check how TCPA consent rules and carrier messaging guidelines apply to your messages.

Its limits

Text back is a recovery step, not a replacement for answering. Some callers will not reply to a text, and urgent calls need a person. An AI receptionist answers the call in the first place; text back then covers what remains, such as dropped calls.

How it relates to Worcia

Missed-call text back is part of Concierge, Worcia's AI receptionist, with replies flowing into Cadenza, its lead follow-up system. See the use case Missed-call text back.

Sources

  1. 10DLC and The Campaign Registry (TCR introduction). The Campaign Registry, September 22, 2023.
  2. Messaging Principles and Best Practices. CTIA, May 1, 2023.

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