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SEO, GEO & marketing
Getting found and chosen: SEO, GEO for AI answers, paid ads, email and content that pay back.
SEO, GEO & marketing · 10 min read
Google Ads vs Meta Ads for lead generation: how to choose
Google Ads vs Facebook and Instagram ads for leads: intent vs interest, formats, targeting, conversion tracking, 2026 cost benchmarks and a test-budget plan.
Read →SEO, GEO & marketing · 10 min read
How to see which marketing actually brings customers
Marketing attribution for small business: UTM tags, call tracking, CRM source fields, first- vs last-touch models, privacy-first analytics and a weekly report.
Read →SEO, GEO & marketing · 10 min read
Local SEO for service businesses: a step-by-step guide
Local SEO step by step: set up your Google Business Profile, choose categories, earn reviews within the rules, build service pages and track calls and bookings.
Read →SEO, GEO & marketing · 9 min read
SEO vs paid ads: where to spend your first marketing dollar
SEO vs PPC compared: time to results, compounding vs rented traffic, cost structure, when each wins, plus a decision matrix and a 6-month blended plan.
Read →SEO, GEO & marketing · 12 min read
What is GEO? How to get recommended by ChatGPT and AI search
Generative engine optimization (GEO) explained: how ChatGPT, Copilot and Google AI Overviews choose sources, what the research shows, and a GEO audit checklist.
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